4.2%
SME AI adoption in Singapore.
Why now
Adoption is climbing. Understanding is not.
AI adoption is growing fast, but small businesses still need help turning tools into useful systems.
14.5%
SME AI adoption — more than triple, in a single year.
84%
Of AI-using firms rely mostly on off-the-shelf generative tools.
10,000
Enterprises to be supported over the next three years.
The real gap
The opportunity is not just teaching people that AI exists. It is helping them know where AI fits, what is safe, and what is worth building.
Who Wandike serves
People building real businesses, often without a big team.
No AI department, no research budget, no time to sit through a course that never reaches your actual work.
Independent founders
Need leverage without hiring too early.
Solopreneurs
Need AI help for repeat work and admin.
Consultants
Need faster research, proposals and delivery.
Small-business owners
Need practical tools, not tech confusion.
Plain language test
Can a busy owner understand what we do in thirty seconds? If not, it is our writing that needs fixing, not their attention span.
The Wandike rule
Business first. AI second.
Start with the problem. Then choose the tool.
Problem
What actually hurts? Named plainly, before any tool is mentioned.
Process
How does the work move today, and where does it stall?
AI Fit
Should AI touch this at all? Often the honest answer is no.
Build
Make it useful — small enough to finish, real enough to use.
Measure
Did it work? Time saved, errors avoided, or it goes.
What the answer looks like
Sometimes it is a simple prompt. Sometimes automation. Sometimes an AI agent. And sometimes it is do not automate this.
What you actually buy
We do not sell AI. We sell useful outcomes.
People buy less stress, more time and better service. AI is just what happens to be under the hood.
Find customers
Research prospects and prepare better outreach.
Serve customers
Answer common questions and speed up support.
Create content
Turn expertise into posts, decks, emails and guides.
Run operations
Automate repetitive admin and reporting.
The simple promise
Wandike moves an owner from “I use AI sometimes” to “AI is part of how my business works.”
Flagship resource
The AI Opportunity Map
A simple tool that tells owners where AI can help — and, just as usefully, where it should not.
Do now
Easy, useful, low risk. The work where AI pays back in the first week and nothing important is riding on it.
Usually lands here- First drafts you were going to rewrite anyway
- Summarising long documents and calls
- Formatting, tidying and data entry
Experiment
Promising, but needs testing. Worth a small trial with a human reading every output before it goes anywhere.
Usually lands here- Replies to common customer questions
- Research and first-pass analysis
- Personalised outreach at volume
Do not automate
Too risky or too human. The judgement calls, the difficult conversations, the things your reputation rests on.
Usually lands here- Pricing and hiring decisions
- Complaints, apologies and bad news
- Anything you would put your name to
How it is used
Free starting point or paid diagnostic — either way what you walk out with is clarity about the one thing to do first.
Build with us
Begin with free value, then build.
Most owners do not need a transformation project. They need to know what to do first — so that is what we sell first, and it costs nothing.
Learn
Plain-English AI guides. No jargon, no hype, no assumed technical background.
AI Patterns
Reusable workflows mapped to real business problems, ready to copy and adapt.
AI Opportunity Map
A working session that finds your best use cases and rules out the ones that would burn you.
AI Build Sprint
One workflow, built and handed over working. Scoped small enough to finish and prove.
AI Systems Partner
Continuous improvement of the systems you now depend on, as your business and the tools both move.
Wandike Lab
Building in public, not selling the hype.
Real experiments with real numbers. Every entry answers the same six questions, including the one most AI content skips.
1The business problem
2What we tried
3What AI did
4What humans reviewed
5Cost and result
6Would we do it again?
Experiment 01 · Content
Verdict: yes, with a human in the loop
Creator-led video, made with AI
The problem
Small brands need a steady stream of social video, but a studio shoot costs more than the campaign it serves.
What AI did · what we did
AI generated the presenters, voices and scene coverage. A person wrote the script, chose the takes, and cut the final edit.
Cost and result
Roughly $60 to $190 of production per finished video, delivered in days rather than weeks. Repeatable — so we kept it.
Also shipped
Systems that are live, and earning their keep.
A platform, a founder toolkit and a personal brand — each one built to the same rule.
AI storybook platform
customise.io
A generative storybook product where every reader becomes the main character — built end to end, from the flow that captures the brief to the pages that come back finished.
Visit customise.io
AI founder platform
Recipreneur.com
A suite of founder tools that turn a rough idea into a business case — canvas, positioning, copy and pitch, each one a working instrument rather than a template.
Visit Recipreneur.com
Real estate personal brand
Stanley Kwek
Two decades of Singapore property experience compressed into one page — the credibility stated plainly, and a valuation hook that turns a browser into a conversation.
Visit stanleykwek.com
FAQs
Questions, answered plainly.
Anything not covered here, ask directly — you will get a real answer, not a brochure.
I am not technical. Is this for me?
Yes — that is the whole point. Everything is written in plain English, and we start from what is going wrong in your business, not from what a tool can do. If you can describe your week, you can do this.
What is the AI Opportunity Map?
A short diagnostic that sorts your work into three buckets: do it now, worth an experiment, and do not automate. You come away knowing which one thing to start with and, just as importantly, what to leave alone.
Will you ever tell me not to use AI?
Often. Step three of the rule exists precisely to catch it. Work that turns on judgement, trust or a difficult conversation usually gets worse when you put a model in the middle of it, and we will say so rather than sell you a build.
How long is a Build Sprint?
One workflow, scoped small enough to finish and prove. We agree what “working” means before starting, and you get the system handed over so you can run it without us.
Do I have to start with a paid engagement?
No. The guides and the AI Patterns library are free, and plenty of people never need more than those. The ladder exists so you can stop at whatever rung solves your problem.
Who will I be working with?
Shawn, directly. Small team, no account-manager layer, no handing your brief down a chain until the intent wears off.
Build with us
Let's find where AI actually fits.
Tell us what the work looks like today and where it hurts. Shawn will come back with a straight answer — including whether AI is the wrong tool for it.
[email protected]- A reply from a person, usually within a day
- The Opportunity Map costs nothing to start
- No retainers, and no AI where it does not belong
Sources
- IMDA Singapore Digital Economy Report 2025SME AI adoption rose from 4.2% in 2023 to 14.5% in 2024; AI-using firms rely mostly on off-the-shelf generative AI tools.
- IMDA National AI Impact Programme 2026Singapore aims to support 10,000 enterprises over three years to advance AI adoption.
- NUS BAISProgramme integrating AI and machine learning, full-stack AI solutioning, AI governance and digital transformation with business application.